Hype Room

The Hype Room was a community initiative created in partnership with Lion Cereals during the LEC season, bringing League of Legends fans together through dedicated Discord servers. Built around live match discussions, games, highlights, and exclusive activities, the experience encouraged fans from different regions to enjoy the competition together.

To promote the campaign, we created a fast-paced announcement trailer capturing the energy of online communities. Combining motion design, dynamic editing, and Discord-inspired visuals, the film celebrates the excitement of watching live esports together while highlighting the shared experience at the heart of the Hype Room.